Situation: Intuit QuickBooks was the dominant player in small business accounting software. Migration of QuickBooks users from desktop to online version was a top corporate priority for 2014, but migration performance was 50% below goal.
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Situation: Itelligence, a subsidiary of SAP, was a leading installer and customizer of SAP systems in Europe. However, it was unknown in the U.S.
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Situation: Cardinal Health, a health care giant with over $100 billion in sales, developed a complete overhaul of its brand architecture, naming conventions and brand positioning.
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Situation: Our client was the #2 brand in $6 billion pharma category. Previous research failed to identify reasons for limited support among low prescribers.
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Situation: Align Technology experienced a three-year decline in Invisalign’s North American business (2007 – 2009).
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Coming Soon...
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