Why probability-based decision making is so important but so hard (and how we can do it better)
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Evolutionary theory (yes, evolutionary theory) shows how to leap beyond data analytics when transformative change is needed.
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Three big "Watch Outs" for business leaders who want research to drive top line growth.
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How putting the customer first drives prescribing demand and creates competitive advantage for pharmaceutical companies.
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Applied neuroscience techniques that go beyond what customers say help you understand what really drives purchase decisions.
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There's a difference between statistical confidence and predictive reliability. But researchers confuse the two all the time, with dire consequences for your business.
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More and more DIY tools let you do research cheaper, faster. But be careful, because one small mistake can have big consequences.
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New Market Research Methodologies & Technologies to Address the Gaming Industry's Biggest Challenges
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